Are You Ready to Fight a Giant?
My experience in a startup competing with an incumbent does concur with the experience of Bain as laid down in the article, Are You Ready to Fight a Giant?
However it is also true that once an incumbent gets moving it can be a really tough competitor. Timing and building barriers that can be defended under severe attack from incumbents with limitless resource is also very very critical.
However it is also true that once an incumbent gets moving it can be a really tough competitor. Timing and building barriers that can be defended under severe attack from incumbents with limitless resource is also very very critical.
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